In addition to the “Oregon Trail” game, Target will be selling a line of “retro edition” Hasbro games, including “Monopoly,” “Sorry,” “Clue” and “Candy Land.” Other game-makers are aiming for nostalgic customers by bringing back old-school classics. Some, like “Cards Against Humanity,” are from new, independent game brands, one of the highest-growth areas in game and puzzle sales, according to Euromonitor. “These games can be either competitive or cooperative and are typically aimed at adults looking for an activity to do while drinking and socializing with friends,” Hudak wrote. last year, according to Euromonitor - but growth is also coming from niche games pitched to millennials, Hudak said in the report. Most of those sales are still coming from the biggest toy brands - Hasbro and Mattel accounted for five of the eight biggest game and puzzle brands in the U.S. But 2015 sales - an estimated $2.56 billion - were back above 2010 levels. sales dropping nearly 13% between 20, according to a March report by Euromonitor International analyst Matthew Hudak. Smartphones and tablets took a toll on the traditional game and puzzle industry in recent years, with U.S. Games and puzzles were the fastest-growing toy category in 2015, with sales up nearly 11%, according to market research firm the NPD Group. Target isn’t the only company seeing growing interest in traditional games. “The Oregon Trail” card game is one of 50 Target-exclusive games it plans to release this fall, the company said.
When “Oregon Trail” was inducted into the World Video Game Hall of Fame earlier this year, it was credited with introducing kids to computers, as well as teaching them about American history, according to a news release from the Strong National Museum of Play, but Pressman Toy’s version takes the game analog amid a rekindled interest in screen-free games.Įven as smartphone games like “Pokemon Go” make headlines, Target is seeing double-digit growth in board game sales and is working with game-makers to develop exclusive tabletop games, Scott Nygaard, Target’s senior vice president of merchandising said in a news release.
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Last year, the Internet Archive put a free version of the game online as part of a collection of MS-DOS-based games and programs.
Last week, it was the 316th-most popular game in the Google Play app store and ranked 248th among family games in Apple’s app store, according to App Annie, a company that helps app publishers track sales and metrics.